Since its inception in 1985, ETUDE, originally known as Etude House, has emerged as one of South Korea's most prominent beauty brands. With over three decades in the industry, ETUDE is synonymous with innovation, quality, and playfulness, a combination that appeals to a global audience.
ETUDE is a tribute to the joy and simplicity of beauty. By offering products that combine playful aesthetics with scientifically proven formulas, the brand has captured hearts around the world. Not only are their products skin-friendly and gentle, but they are also formulated with the finest ingredients, which is the result of over 30 years of expertise in handpicking components and advanced product development.
The brand's skincare lines, such as the soothing Soon Jung and the deeply nourishing Moistfull Collagen, have become iconic. These lines, popular globally, promise to deliver both immediate results and long-lasting skincare benefits. The Soon Jung line, featuring products like 2x Barrier Intensive Cream and pH 5.5 Relief Toner, is perfect for sensitive skin, while the Moistfull Collagen line deeply hydrates and gives the skin a bouncy and youthful glow.
