The South Korean beauty brand MIZON saw the light of day for the first time in the year 2000. Behind the brand are five men who, after many years in research and development at one of South Korea's largest beauty companies, Amore Pacific, chose to create their own skincare brand. The vision of MIZON was to offer high-quality Korean beauty to everyone, regardless of budget, and the philosophy today is to constantly develop innovative, unique, and results-oriented beauty products with both active and skin-friendly ingredients at affordable prices.
MIZON is constantly at the forefront when it comes to research and development, with a constant focus on creating new, creative solutions that can be easily and smoothly integrated into one's daily beauty routine. The motto at MIZON is to reduce the risk of skin irritation by keeping the compositions as simple and pure as possible while ensuring that the usage is smooth and without compromising quality. MIZON manufactures all its products in-house and has a very high standard for its manufacturing methods regarding technology and quality. A testament to this is that the founders' parent company Coson develops products for leading beauty companies such as Amore Pacific and Estée Lauder.
MIZON's best-selling products come from the snail series, a series based on a high percentage of snail secretion, which is one of the most popular ingredients in K-beauty. The snail secretion that MIZON uses in its products is extracted in snail-friendly laboratory environments where the snails can move freely; thus, no snails are harmed. The snail secretion is then collected, purified, and powdered before it is used in products.
